As a marketing firm, we have to be experts in all areas of our industry. It's a great time to be in the industry, but it can be difficult to keep up with the latest and greatest. We have to know the web, print design, market research, PR, New Media...the list goes on and on. So, what does all this wonderful knowledge mean for our clients?
Based on their needs and goals, we may prescribe to one client a direct mail campaign and website, while another may just need a re-branding campaign and a promotional video. When you prescribe a particular strategy, we will often hear "well...then why don't YOU do this for YOUR business?!" Fair enough question...but an easy one to answer.
Simply put, we know what works for marketing firms..and what doesn't. Ever see a billboard advertising an ad agency? How about a TV commercial? Ever wonder why? Because our business is *mainly* built on two key strategies:
1. Referrals
2. Cold-Calling
The vast majority of the marketing firms out there depend mostly on referrals for generating new business, with cold-calling coming in at second. Surprising? Well, it isn't to us. We do get our stats from the industry association we belong to, but our years in business have affirmed the data.
Again, that's what works for Concept Media. It's not what's going to necessarily work for a women's clothing store, a real estate firm, or a construction company. When coming up with a marketing strategy, you ideally do your research, create a gameplan, implement, measure results...change as needed. What you do in your plan depends on your industry, your goals, your budget...YOUR needs.
No comments:
Post a Comment